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© Brett Minchington All rights reserved

ARTICLES

September 29, 2017

Employer branding has always been important. It’s just that more companies are investing in employer branding these days, not only by choice to stay ahead of their competitors, but most often because external market factors are making it more competitive to attract and...

September 1, 2017

In 2017/2018, it's time to change your perspective on employer branding! Employer branding is not a HR, Marketing or Communications function, Employer Branding is a business function. Companies that implement an employer brand strategy focused solely on talent acquisit...

June 27, 2017

In this Randstad Thought Leadership Series video, Brett Minchington, Chairman/CEO Employer Brand International shares insights on some of the key elements of strategic employer branding.


Brett will be coaching and mentoring leaders in the Certificate in Employer Brand...

April 20, 2017

In this thought leadership series produced by Randstad Sourceright, Brett Minchington, chairman/CEO Employer Brand International shares insights on why "Strategic employer branding requires an integrated approach."

Brett will be coaching and mentoring leaders in the Cer...

September 2, 2016

Copy of article in ShortList appearing Friday 02 September 2016 11:55am

Employer branding strategies that don't highlight five universal employment value propositions are doomed to fail, according to a specialist.

There is a basic EVP template that recruiters and employe...

June 8, 2016

One of the standout case studies in my new book, "Employer Brand Excellence - A Case Study Approach," is the National Offender Management Service (NOMS). The case study was provided by Havas People and details the employer brand strategy to recruitment 1,700 Prison Office...

December 29, 2015

Be coached & mentored by Brett when you study for the Level 1 Certificate in Employer Brand Leadership - New courses starting in August, September and October 2016. Full details at click here>

2015 was a year the employer branding industry took giant leaps forward. Rese...

September 30, 2015

  • What function do employer brand leaders at some of the world's top brands perform?

  • Why do some companies use employer branding as only a recruitment function whereas others adopt a holistic approach across recruitment, engagement and retention functions?

The...

​Employer Brand International is pleased to present their latest thought leadership whitepaper by Brett Minchington MBA & Lisa G.Morris with practical insights from 45 students & graduates of the Certificate in Employer Brand Leadership & EBI Advisory Board Membe...

May 6, 2015

​I’ve travelled to more than 50 cities in 30 countries over the past 8 years conducting employer branding events and delivering training to thousands of leaders across all industry sectors and company sizes - It’s been an amazing journey. Around half of the events ha...

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