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"Employer branding is not a HR function, nor a Marketing or Communications function. Employer branding is a BUSINESS FUNCTION!"

Brett Minchington (2015)


Since 2006 Brett Minchington has shared best practice and trained thousands of managers to inspire them to innovate their people practices in more than 60 cities in 40 countries.​

Brett is widely recognised as one of the world’s leading authorities and pioneers on employer branding.


Brett’s passion for employer branding led him to author “Your Employer Brand attract-engage-retain,” in 2006 which was the first book on the topic by an Australasian author and only the second in the world. The book has since been sold in more than 60 countries.


In 2007 Brett commenced his Employer Branding Global Tour and what started out as a 1 year plan has turned into 10 years travelling around the world delivering workshops/ masterclass / Summits and keynote addresses to 1000's of senior managers in more than 60 cities in 39 countries including, Australia, Belgium, Bulgaria, Canada, Chile, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Indonesia, India, Israel, Italy, Lithuania, Malaysia, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Romania, Russia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, UK, Ukraine, USA and Uzbekistan. His work has taken him to many of these countries multiple times, travelling nearly 2 million air kilometres along the way!


Brett has continued to drive thought leadership in employer branding around the world through his writing and has published the following international best selIing books:

  • The Business of Employer Branding (2022)

  • Employer Brand Experience (2018)

  • Employer Brand Excellence-A Case Study Approach 4 volumes (2019, 2018, 2017, 2016)

  • Employer Branding & the new world@work (2013)

  • Employer Brand Leadership-A Global Perspective (2010)

  • Your Employer Brand-attract-engage-retain (2006)

Brett has launched and chaired Employer Branding Summits in 11 countries whilst pioneering employer branding research and practice in countries such as Finland, Russia, Hungary, Lithuania, Romania, South Africa, Spain, Ukraine, Philippines, Uzbekistan, Chile and Italy.

Brett has consulted in global and national employer branding projects for companies including Mars, Accenture, Siemens, Aon Hewitt, PwC, Origin, SIBUR, Australian Wine Research Institute, Elsevier and World Vision to assist them develop their employer brand strategy and roadmap through strategic audits and advisory solutions. He has also advised leading employer brand agencies in strategic consulting in Canada, UK and Russia to develop their services in these markets.

Brett’s opinion is highly sought after by media including HR, Marketing and Management publications and he is the world’s most published author in employer branding with 11 books.

His articles and opinion have featured in media around the world including The Economist, Business Week, Bloomberg, The Opinion Leader (Finland), HR Future (South Africa), The Human Factor (India), Personnel Zaradzanie (Poland), HRM Magazine (Singapore), HR Professional (Canada), HC Magazine (Australia), Personnel Today UK, International Association of Business Communicators, Times Ascent (India), Human Resources Magazine (Australia), NZ Management (New Zealand),, Executive Grapevine (UK) and ERE Journal of Corporate Recruiting Leadership (USA). Brett is also an International columnist on employer branding for HR Future, South Africa’s leading human resources publication.


As Research Director at Employer Brand International, Brett has directed 6 global research studies and developed a network of research partners in more than 30 countries.


Following 5 years of design Brett launched the world's first accredited employer brand leadership certification program in 2011 and founded the Employer Branding College. The Certificate in Employer Brand Leadership course has become the global standard in employer brand leadership training and certification with senior leaders from more than 70 countries having participated in the program over the past few years.

In 2015 Brett founded World Employer Branding Day, the world's largest gathering of the global employer branding industry and the 6th edition in Lisbon in 2022 attracted a sold-out audience of 625 leaders from 42 countries. The event was supported by 62 industry Country Partners from the world's leading agencies and service providers.

Brett has lectured in Employer Branding in the MBA program at the University of Adelaide and is chair of the Human Resource Management Committee at University of South Australia. Brett has an MBA from the University of South Australia and Bachelor of Business from Queensland University of Technology and lives in Adelaide, Australia.


  • International employer brand strategist & author

  • Published 8 books and 100+ articles & whitepapers

  • More than 2 million views on articles & whitepapers

  • 14 Global speaking tours 2006-2022

  • 2 million air kms travelling the world training leaders

  • Trained 1000’s of leaders in more than 60 cities in 40 countries

  • The world’s most published author in employer branding

  • Chaired Employer Branding Summits in 11 countries

  • Led 6 global research studies

  • Designed and launched the world's largest employer branding event, World Employer Branding Day

  • Designed and launched the world’s first accredited Employer Brand Leadership qualification

  • Founded the Employer Branding College

  • Employer brand strategic advisory to leading agencies and companies around the world

Brett rates his greatest achievement as being a highly involved father to his two children whom today still remain his driving force to contribute to society in a positive way through education, innovation and entrepreneurship.

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