The Rise of Employer Brand Leadership 4th edition
What function do employer brand leaders at some of the world's top brands perform?
Why do some companies use employer branding as only a recruitment function whereas others adopt a holistic approach across recruitment, engagement and retention functions?
The 4th Edition of "The Rise of Employer Brand Leadership" includes updated global research findings and new employer brand leader job descriptions from companies such as Facebook, Marriott and Coca Cola Hellenic, etc. There is considerable diversity in regards to position scope, seniority, salary/compensation and focus.
An analysis of employer brand leadership job and person descriptions over the past six years shows a diversity of approaches used by organisations when recruiting employer branding leaders. The focus for the employer brand leader has been on recruitment at companies such as Facebook, Amazon and KPMG.
However companies such as Linkedin, Nike and Amtrak have adopted a holistic approach to employer branding across the total employment experience.
In this edition you will also find an employer brand leadership capability framework to assist you to optimize the employer branding function in your company.
To download the whitepaper, "The rise of employer brand leadership" including 32 sample job descriptions from companies including Facebook, Nike, Mars, Google, Linkedin, Amazon, Philips, Standard Chartered Bank, Telstra, click below.
Study with Brett - Advance your leadership skills with a "Certificate in Employer Brand Leadership," for details about the next course click here>
Have you read Brett's latest book, "Employer Branding & the new world@work?"