January 15, 2015

I was fortunate to share many wonderful moments with friends and partners during my 2014 Employer Brand Global Tour which took me to London, New York, Milan, Vilnius, Toronto, Sydney, Perth, Cluj, Bucharest, Vienna, Stockholm and Singapore! On the way home (24hrs of fl...

August 5, 2014

I'm please to advise of the launch of  Employer Brand International's '2014 Employer Branding Global Trends Survey Report.'


I enjoyed writing the report after we analysed data from more than 1100 organisations from 19 countries and regions across all industries in the...

March 19, 2014

The following interview and article is an abstract from the case study, ‘Employer Branding for business success at Volvo Cars,’ published in "Employer branding & the new world@work" .



I had the pleasure of sitting down with Sara Axling, People & Employer Brand Strateg...

February 18, 2014

January 31, 2014

Despite economic uncertainty companies still invest in their employer brand to attract the best talent.


New research by Employer Brand International of more than 3,000 organisations shows that, whilst the economic outlook remains uncertain in many countries, the smart...

October 20, 2013

English version of article published in French at Focus RH click here for French version>



Today, we live in an increasingly borderless world. The penetration of high-speed internet has provided access to new information, networks and opportunities for tens of millions...

July 29, 2013

The impact of employee engagement on your employer brand cannot be underestimated. Studies consistently show companies with higher levels of engagement are more productive, profitable and rank highly in best place to work surveys.


On a recent trip to Moscow I took the...

If you could predict with a high degree of precision that investment in your employer brand strategy would deliver value wouldn’t you increase your investment?

Employer Brand International’s (EBI) 2012/2013 Global Research study found that 39% of companies plan to incre...


Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer...

August 5, 2011

Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.


–Professor Geert Hofstede, Dutch social psychologist


One of the greatest challenges facing global companies right now is their ability to explo...

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