Article originally published in Universum Quarterly Issue 4 2007
The increase in adoption of the employer brand concept as a strategic framework to attract, engage and retain talent has been driven by factors which are homogenous across most of the world’s major economic regions. Many of these markets are facing critical labour challenges driven by the ageing population, declining fertility rates, increased mobility of talent, declining labour market growth, technological advances and rising employee expectations.
Having researched and tracked employer brand trends since its adoption in the early 1990’s I believe the future directions in employer branding will be driven by four key themes.
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