Media

Employer branding stairway to success

Article originally published in India's, "The Human Factor."

What is the usp of your Employer Brand?

Aditi Sharma brings out the importance of employer branding and the need for differentiating people practices, for companies to attract high-quality talent and achieve a healthier bottomline.

To read the full article please click here>

Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook

Promotional ventures hopes to attract skilled workers from UK and Ireland to the Pilbara

Article originally published in WA's, "North West Telegraph" in the lead up to Brett Minchington's Employer Brand Global Masterclass in Pilbara, Australia.

To read the full article please click here>

Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook

Great minds think alike

The Asia Pacific HR Congress was recently held in the capital and was attended by the creme de le creme of the corporate world, who came together on a common platform to discuss burning trends and issues facing the human resource function. we bring you some highlights from the event including Brett Minchington’s Employer Brand Global Masterclass.

To read the full article please click here>

Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook

Cutting Edge: Strategies for effective employer branding

In an article on HRM, Brett is quoted:

"International employer brand strategist Brett Minchington, who has developed an Employer Brand Excellence Framework, breaks the process down into four phases: the Concept Phase, when the company carries a 360-degree employer brand audit to determine the strength of its current employer brand and determine the level of synergy with corporate brand and business objectives; the Design Phase, where the company develops its EVPs and its employer brand employee platform; the Integration Phase, which involves communicating and cascading the EVP internally and externally; and finally the Evaluation Phase, which measures the impact of the employer brand program."

"Your employer brand set of metrics or dashboard needs to be aligned with business objectives so managers from all departments will need to be involved in the development process," points out Minchington.

To read the full article please click here>