Media
Why would someone want to work for you?
Tuesday, 28 September 2010 11:16
Article published in ERE Journal of Corporate Recruiting Leadership
If more companies had the answer to the question, “Why would someone want to work for us?” chances are we wouldn’t have the increasingly high levels of disengagement we do now amongst employees in companies around the world. The past few years have witnessed one of the most severe periods in economic history following the meltdown of the global financial system, which had its roots in the subprime mortgage market and took hold when Lehman Brothers filed for Chapter 11 bankruptcy protection in September 2008.
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How to use your employer brand to target passive job seekers
Monday, 02 August 2010 11:15
While everyone is atwitter about using social media as a recruitment tool, branding opportunities that this presents are not being embraced. Human Capital talks to three experts about how to use your employer brand to target passive job seekers (article contribution by Brett Minchington).
To read the article please click here and turn to page 10-11.
Have you read Brett's new book "Employer Brand Leadership - A Global Perspective" For full details please visit the publisher's website click here>
Upcoming events - Nov 2010
Employer Brand Leadership Masterclass - Adelaide, Australia - 9 November 2010
2010 European Employer Branding & Reputation Summit - Paris, France 18 November 2010
Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook.
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Juggling act - Leveraging your brand portfolio
Tuesday, 20 April 2010 14:04
Article published in Human Capital Magazine Issue 8.4
Human Capital talks with Brett Minchington about leveraging your brand portfolio and explains why HR should play a key role in adding value to a company's brand portfolio.
To read the full article please click here>
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Attract and retain talent with employer branding
Monday, 02 November 2009 11:17
Whilst in Turkey for the Employer Brand Global Masterclass conducted in Istanbul in October 2009 Brett was interview by a senior journalist from The Economist about his views on empoyer branding and key implications for leaders in Turkey.
To read the full article (in Turkey) please click here>
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Employer branding global
Monday, 02 November 2009 11:00
Article by Brett Minchington for Poland's leading HR Publication, Personnel Zaradzanie in the lead up to Brett's Employer Brand Global Masterclass conducted in Warsaw in October 2009.
To read the full article (in Polish) please click here>
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More Articles...
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Clients & Participants
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Employer Brand International provides research, advisory, thought leadership, training and events through an international network of Senior Associates and Global Advisory Board.
Employer Branding Online is the world's first dedicated website for the employer branding global community to develop networks, share knowledge and provide access to best practice content.
Collective Learning Australia P/L is an event management and publishing company specialising in employer branding and leadership development.