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May 2011 - Europe - Employer Branding Gobal Tour

2011 Employer Branding Global Tour - Europe May.

To follow the tour on twitter at hastag #minchingtonEBtour click here>

To view photos from the tour please click on the links below:

Denmark - 2011 Scandinavian Employer Branding and Engagement Summit

Belgium - Employer Brand Leadership International Masterclass

Russia - Employer Brand Leadership Trainings

Spain - Employer Brand Leadership International Masterclass

Italy - 2011 International Employer Branding and Engagement Summit

This trip I'll be posting updates on twitter throughout the tour on twitter at www.twitter.com/brettminch

2011 New Zealand Employer Branding & Engagement Summit

We had a fantastic time in Auckland, New Zealand in early May for the 2011 New Zealand Employer Branding & Engagement Summit. We had 8 excellent speakers including Linda Halse GM HR AWRI who spoke on building an international talent pipeline to fill mission critical roles and Richard Long, Manager, Talent Acquisition, Deloitte NZ who presented "Up Close & Personal on the Social Web." John Charlesworth provided insights in how Air New Zealand transformed their culture suffering 30% engagement in 2003 to one of the world's highly acclaimed airlines, renowned for it's engaging culture and great customer service, it was an excellent case of what's possible using employer branding to build engagement that transforms a culture.

To view the photos from the tour please click here>

Do you know which 50% of your employer brand communications budget you’re wasting?

Original article published in HR Future Magazine click here to read the published pdf version

In the first of a two part series Brett Minchington explains the importance of a well planned Employer Brand Communications Strategy.

Building employer brand equity that creates competitive advantage in attracting and retaining talent takes time.  The smart companies transition through an initial research and concept phase (usually takes between 3-12 months depending on company size, geographic spread, etc) to develop their employer brand strategy. It should also involve an analysis of the effectiveness of current communication strategies to promote the company’s employer brand and employer value propositions (EVP’s).

Whilst an increasing amount of companies such as Google, Starbucks, UnitedHealth Group, IBM, Sodexo, Deloitte and Deutsche Bank are deploying a coordinated approach to their employer brand communications, there are still many who lack the strategic foresight required to build employer brand strength and a clear understanding amongst the target audience of the benefits of the employment experience offered by the company. Google have been effective over a long period in ‘telling their employment story’ through engaging imagery (e.g. the physical working environment inside the Google offices), video and articles published around the world. On most occasions it is someone else telling the story. There is nothing more powerful than a third party endorsement! I have been fortunate to be a guest at the Switzerland offices on two occasions and it’s easy to see how a working environment can have a positive impact on productivity. But it doesn’t happen by chance, there’s a well thought out strategy that supports Google’s employer brand communication efforts which has seen it consistently ranked as a ‘great places to work,’ and admired by its peers.

TURKEY: 2011 Employer Brand Global Tour

To view the photos from the tour please click here>

Some interesting stats about Turkey

• population of 73+ million
• 60% of the population under the age of 35
• approx 450,000 students graduatd from around 150 universities and other higher education institutions in 2009
• 30+ million internet users
• 43 airports
• 63 million mobile phone subscribers
• between 2002 and 2009 GDP increased 169%
• average of 6 days to start a business

Day 5 Sunday 27 March 2011

• Feeling much better today, over the worst of the man flu! Just in time for the 24hr flight home :)
• Another sunny day in Istanbul. Have been blessed with great weather this trip.
• Headed to the area where the famous mosques, the St Sophia and Blue Mosque are located.
• Jumped in a cab to come back to the hotel and taxi driver tried to tell me a road was closed and it would cost around 50 TR to drive me back to the hotel. Nice try, given it was on 20 TR to get here! So I jumped out and took another cab back!
• I think daylight savings was suppose to start today here, it says so when I google it! but just found out that it has been pushed back 1 day! Let's hope my plane tonight is on the same timezone!
• Heading out now for a boat trip down the Bosphorus which I'm really looking forward to. I walked about 2kms along it last night but much easier by boat!
• What an amazing trip down the Bosphorus, took a 1hr boat trip, beautiful sunny, blue skies, some nice real estate along the waterway and many restaurants, Something to explore next trip!
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