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Paris 2010 Employer Branding & Reputation Summit - Tour Blog

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Monday 15 November - Tuesday16 November 2010

• Headed out to Paris via Melbourne, Doha and Milan
• It’s been 4 months since my last oversees trip which in the meantime, I’ve spent finalising my new book and launching it back in September, I’ve enjoyed the break but really looking forward to arriving back in Europe, will be interesting to how people feel about the state of the economy, there’s been alot in the media recently that Ireland may also need a EU bailout. We’ve been fortunate back in the Asia-Pacific region to escape the worst of the GFC and recessions which have affect many European countries, the world is so connected these days and with the US economy also stagnant and unemployment 9%+ the next 1-2 years will be interesting to see how the world’s government’s and business sector responds next.
• I think I’ve just flown the world’s best airline (right next to Singapore Airlines) Qatar Airways, a very pleasant journey, great service, great staff and first class food. Plane seemed brand new.
• Stopover in Doha was nice, looks a little like Bahrain, alot of development and if they are successful with their world cup bid it will take the city to the next level. Another example of why the Middle East looks likely to become a key global hub in the future. A big issue will be their access to expat talent.
• Arrived in Paris feeling well around 7pm, felt like I’d been travelling for 2 hrs, not 26! Must be those new Qatar Airway planes. Taxi to hotel took forever in peak hour!
• Took a quick visit to the Eiffel Tower to get my bearings and then crashed for a decent night’s sleep!

Building the brand

Original article published in HRM Asia Issue10.10

Organisations spend countless hours and dollars on their employer brands, making strong messages that prove compelling to potential recruits. But is there a critical piece of the pie that's still missing?

Reassess your career website

Article originally published in South Africa's leading HR publication, HR Future where Brett is an International monthly columnist on employer branding.

Could this be your most undervalued talent attraction asset?

With the global population estimated at over 6.8 billion people, it’s staggering to learn there are nearly 2 billion people internet users around the world. What is even more staggering is that the fastest growing region in the world is Africa with over 2,300 % growth in users during the period 2000-2010. Compare this to around 145% growth in North America during the same period and it is clear to see that Africa is getting connected!

Developments in internet technologies to support talent attraction efforts have also been rapid during this period.  The use of the internet for activities central to the recruitment process has shifted the paradigm of traditional paper based methods.  The recruitment process is now being supported by rich media, videos, social media, RSS feeds, podcasting, blogs, and applicant tracking systems (ATS).

Google’s keyword tool says there is an average of 506,000,000 searches per month using the keyword search ‘jobs.’  Jobseekers are no longer just interested in finding a job; they are becoming more particular in gaining a better insight into a company’s culture, values and employment benefits before joining.  A company’s employer brand rates highly on a job seekers list and one of the most effective ways to communicate your employer value propositions (EVP’s) and provide an insight into, “what it is like to work here,” is through your careers website.

In most cases, the information on careers sites is simply a replica of the "about us" section of the main corporate website. It’s boring and does very little to engage visitors to your site and may actually be doing your employer brand damage.

The purpose of your careers website should be to:

Employer branding in a global light

Article originally published in "In-Business" magazine

Recently returned to SA after his Employer Brand Global Tour, Chairman and CEO of Employer Brand International, Brett Minchington shares insights from and details of his new book 'Employer Brand Leadership - A Global Perspective.'

To read the full article please click here>