Employer Brand Leadership - A Global Perspective

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EMPLOYER BRAND LEADERSHIP - A Global Perspective

ISBN: 978-0-646-53648-4

GLOBAL LAUNCH MONTH - FROM 1st September 2010

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Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.

The follow up book to Your Employer Brand Attract, Engage, Retain, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.

Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'  is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.

The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.

The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,'  “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”

'EMPLOYER BRAND LEADERSHIP - A Global Perspective'  details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.

The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.

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