Article originally published in South Africa's leading HR publication, HR Future
Brett is an International monthly columnist on employer branding for HR Future
This article provides some insights into Employer Value Proposition development as featured in Brett's new book Employer Brand Leadership - A Global Perspective.
With the increasing fragmentation of offline and online channels used to communicate, ‘What it’s like to work for this organisation,’ it pays to ensure the employment experience you project to current and future employees is matched by what you can realistically deliver upon throughout the employee lifecycle from hire to retire.
At the heart of your employer brand strategy should be your employer value proposition (EVP). Your EVP is an employee-centred approach that is aligned to existing, integrated workforce planning strategies because it has been informed by existing employees and your external target audience. In its simplest form, your EVP is a set of associations and offerings provided by your organisation in return for the skills, capabilities and experiences an employee brings to your organisation.
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Please consider Brett's new book "Employer Brand Leadership - A Global Perspective" For full details please visit the pubisher's website click here>