Since its inception in the early 1990’s the concept of Employer Branding has been the domain of the Human Resources department. Today, best practice employer branding is involving the input of the internal marketing and communications departments to support the HR function in what can be a complex process to develop an employer brand for competitive advantage in today’s economic climate. Companies who neglect their employer brand will be less likely to emerge from the current economic crisis in a state that allows them to be ready for the next growth cycle.
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