Spain must understand that employer branding is also the responsibility of marketing and communication

Wednesday, 06 July 2011 13:36

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Media article originally published at revista apd (Spain)

 

PeopleMatters, pionera en el desarrollo del concepto de Employer Branding en España, organizó el pasado 24 de mayo el seminario Employer Brand Leadership de la mano de Brett Minchington, uno de los gurús más representativos en materia de marca empleadora. Con motivo de este encuentro, Alfonso Jiménez, socio director de la consultora, tuvo ocasión de realizarle una entrevista que refleja la creciente necesidad de lograr una buena imagen de marca para atraer y fidelizar a los mejores.

 

For the full pdf article please click here>

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