Original article published in HRM Asia Issue10.10

Organisations spend countless hours and dollars on their employer brands, making strong messages that prove compelling to potential recruits. But is there a critical piece of the pie that's still missing?

To read the full article please click here>

Have you read Brett's new book "Employer Brand Leadership - A Global Perspective?" For full details please visit the publisher's website click here>

Upcoming events - Nov 2010

Employer Brand Leadership Masterclass - Adelaide, Australia - 9 November 2010

2010 European Employer Branding & Reputation Summit - Paris, France 18 November 2010

Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook.

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