How to use your employer brand to target passive job seekers

Monday, 02 August 2010 11:15

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While everyone is atwitter about using social media as a recruitment tool, branding opportunities that this presents are not being embraced. Human Capital talks to three experts about how to use your employer brand to target passive job seekers (article contribution by Brett Minchington).


To read the article please click here and turn to page 10-11.

 

 

 

 

Have you read Brett's new book "Employer Brand Leadership - A Global Perspective" For full details please visit the publisher's website click here>

 

Upcoming events - Nov 2010

 

Employer Brand Leadership Masterclass - Adelaide, Australia - 9 November 2010


2010 European Employer Branding & Reputation Summit - Paris, France 18 November 2010

Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook.

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