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6 Steps to an employer brand strategy

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Having a clearly defined strategy is the most important factor in achieving employer branding objectives. That’s the takeaway from the Employer Brand International's (formerly Employer Brand Institute) Global Research Study of more than 2,000 companies. Engaging the CEO and senior management in the benefits of employer branding also ranks highly. To read the full article please click here>

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Company leaders are the most powerful employer branding tool - global survey findings

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The most effective and critical activity in an employer branding program has nothing to do with marketing, and everything to do with developing capable managers, according to a wide-ranging new survey from Employer Brand International (formerly the Employer Brand Institute) click here for the full article>

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What's in a name? Why your employer brand still matters

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Alongside L&D initiatives, branding and marketing are traditionally the first casualties of a downturn - primarily because the return on these investments is notoriously difficult to measure.

 

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Good managers are the most powerful branding tool: survey

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The most effective and critical activity in an employer branding program has nothing to do with marketing, and everything to do with developing
capable managers, according to a wide-ranging new survey from the Employer Brand Institute.

 

To read the full article please click here>

 

Connect with Brett - You can follow him on Twitter, watch him on YouTube connect with him via LinkedIn, or friend him on Facebook

 

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Italian Employer Branding Summit

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La prima edizione dell’Italian Employer Branding Summit organizzato da Anthea Consulting si terrà il 23 Aprile 2009 presso l'aula Magna del Politecnico di Milano.

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EBI LogoEmployer Brand International provides research, advisory, thought leadership, training and events through an international network of Senior Associates and Global Advisory Board.

Employer Branding Online is the world's first dedicated website for the employer branding global community to develop networks, share knowledge and provide access to best practice content.

CLA LogoCollective Learning Australia P/L is an event management and publishing company specialising in employer branding and leadership development.