The rise of employer brand leadership

Have you read Brett's latest book, Employer Brand Leadership-A Global Perspective?

Upcoming speaking engagements (2012)

Dubai 6 September World@Work Summit

Moscow 13-14 September 2012 International Employer Branding & Engagement Summit

Over the past five years I have been fortunate to travel to more than 45 cities in 26 countries to share my employer branding knowledge and experience with thousands of leaders across all industry sectors. The number one issue that continues to draw discussion and debate is whether employer branding should be a human resources or marketing function or both!

To download the whitepaper, "The rise of employer brand leadership" including 18 sample job descriptions from companies including Google, Linkedin, Amazon, Standard Chartered Bank, E&Y, click here>

AT A GLANCE!

The rise of employer brand leadership from Brett Minchington

Comments (1) Add Comment

Subscribe to this comment's feed

...
written by Norma Carballo, August 01, 2012

Employer branding should be a HR practice to retain and find talent, HR needs to develop employer branding strategies to improve the employee's satisfaction,, this will have a positive impact to achieve the general objectives of the Company by improving the individual performance. A solid plan using improvement tools will show that the HR functions are changing the organizational dynamic fot the best.

Write comment