Events Calendar

ATTRACTING & RETAINING GENERATION Y TALENT

in the NEW ECONOMY

Istanbul Turkey

25 March 2011 9.00am-5.00pm
 

Join us in Istanbul to spend a day with the world's most published author on employer branding, Brett Minchington MBA and Turkey's leading Generation Y expert, Evrim Kuran MBA.

An exclusive fast paced masterclass packed with global best practice on

"Employer Branding, Social Media & Leadership

to Attract-Engage-Retain Generation Y

Brett returns to Turkey as part of his Employer Branding Global Tour which has been to more than 35 cities in 22+ countries

Australia, Belgium, Brazil, China, Denmark, France, Germany, India, Italy, Malaysia, Netherlands, New Zealand, Philippines, Poland, Russia, Singapore, South Africa, Sweden, Switzerland, Turkey, UAE, UK, USA.

Brett and Evrim will share insights on employer branding, leadership and social media best practice from around the world and how it is being used to build competitive advantage to attract, engage and retain Generation Y talent. You will learn how to address key trends and a practical approach to developing and implementing strategies which will allow you to achieve a best practice position.

Researched & designed for
CEO's, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers

For full details about this event please click here for the event website>

About the Masterclass presenters

Brett Minchington, Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding summits, masterclasses and keynoting at conference events in more than 35 cities in 22+ countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published author in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including `The Economist' and `Business Week.'

Brett has seen first hand hundreds of thousands of dollars being wasted on employer branding programs which deliver very little value to the bottom-line. His approach brings a much needed independent insight into what is best practice and what is best waste! Brett's book "Your Employer Brand attract-engage-retain" has now been sold in more than 42 countries and his new book "Employer Brand Leadership - A Global Perspective" is the most comprehensive book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. Brett has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC and Hewitt.

Evrim Kuran, Managing Partner of Dinamo Training & Consulting
Evrim studied English Language & Literature at Hacettepe   University and HR Management & Development at Marmara University. She received her Executive MBA degree at Sabancı University. Her areas of expertise include Generational Studies with particular focus on Generation Y, Organizational Attractiveness, Developing Effective Behavioral Patterns of New Age Internal and External Customers and Systems Constellation. Evrim is a "differentialist" and more than that, she is against collective mediocrity. Evrim Kuran is an Associate Certified Coach (ACC) accredited by the International Coaching Federation. As a professional trainer, speaker and coach, Kuran has designed and facilitated numerous best practice seminars, workshops and co-creative sessions. She is a member of the Elma Publishing advisory council and her articles have been published on leading portals and periodicals.
 
You will leave this masterclass with numerous strategies, tips and case studies on employer branding, social media and leadership using 'best practice', which will allow you to commence your strategy development and implementation phases on your return to work.