Randstad Execuitve Luncheon
Topic: Influencers of employment choice
Employer Brand International Chairman/CEO Brett Minchington will present highlights from the ‘Influencers of Employment Choice Global Research Study’ surveyed more than 400 employees worldwide on what influences their employment choice. Please refer to the media release below for further details about the study.
21 June 2010
For immediate release
For information on how to obtain a copy of the full report please click here for the publisher's website>
Companies must segment and target their value propositions to influence and attract the best talents
- Global Survey Findings - from Employer Brand International
Influencing candidates to join your company will require a targeted recruitment strategy and communications approach according to a wide-ranging new survey from Employer Brand International. The ‘Influencers of Employment Choice Global Research Study’ surveyed more than 400 employees worldwide on what influences their employment choice. The survey found there was a high degree of variation by region, gender, age, organisation type, position levels and employment tenure across fifteen employment attributes such as leadership, communications, work environment and corporate social responsibility. The findings provide a wakeup call for organisations currently relying on a one-size-fits-all approach to recruiting talent.
Employer Brand International CEO, Brett Minchington said, “The research findings come at a critical time as organisations adapt to the ‘new normal’ where the cost of a bad hire will impact companies more than ever before. Recruitment dollars are very tight and the days of throwing large amounts at marketing campaigns that fail to communicate the company’s value proposition(s) are over.”
The study found if you want to influence women in their employment choice you need to communicate flexible working patterns and a friendly working environment. Compared to men, flexible working patterns are six times more likely to influence women in their employment choice. The opportunity to work with thought leaders, an organisation with a culture of innovation and a clearly defined mission have a stronger influence on employment choice for males.
The research shows employees in private companies can be influenced to join companies who value leadership, reward for performance and a global perspective in their work much more than not-for-profit and government sector employees. On the other hand, government employees are more influenced in their employment choice by companies that offer flexible work patterns and who can demonstrate an authentic approach towards corporate social responsibility.
Entry level and administration staff are more influenced by a value proposition that promotes work work-life balance - hence the importance of flexibility, work environment and career development for this group. Senior management and executives look more at the type of company you are, and can be influenced in their employment choice by companies which promote the opportunity to work with thought leaders and companies who promote a culture of innovation, a clearly define mission and high levels of customer service.
Other key findings of the global survey include:
The results of the research will assist to inform and guide organisations in their talent attraction and retention practices. Every dollar spent on recruitment communications is valuable these days and it pays to have a segmented and targeted approach,” Minchington said.
For further information, including how to obtain a copy of the full report please click here for the publisher's website>
About Employer Brand International (EBI)
EBI provides research, guidance and thought leadership in employer branding including strategic consulting, events/training, publications, research and think-tanks. EBI’s expert services are provided through an international network of expert employer brand Senior Associates. EBI’s Global Advisory Board consists of leading corporate professionals and academics from around the world.
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Global Relationship Manager
Employer Brand International